Samsung Announces Increase in Smartphone Memory Chip Prices
Samsung's semiconductor division announced it will raise prices for DRAM and NAND chips used in smartphones, potentially increasing device costs for consumers.
Price increase details
Reports indicate the hike will be between 7% and 10%, and negotiations with Chinese phone makers have already begun. Samsung is expected to resume price talks with Apple in Q4 of this year.
Market impact
The rise will affect all manufacturers, including Samsung's own devices, as its DS and DX units operate separately. Apple purchases roughly twice the NAND volume of Samsung and three times that of Xiaomi, giving it stronger bargaining power.
Industry background
Leading chip makers such as Samsung, SK Hynix and Micron are shifting focus to higher‑margin memory types like HBM and server‑grade DRAM, sidelining LPDDR chips widely used in phones. Omdia reports DRAM and NAND prices have surged since 2023 and are expected to stay high until mid‑2027.
The rising memory costs could translate into higher smartphone prices worldwide, prompting tech buyers to watch for price changes.
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