Adobe Offers Free AI Tools to 27 Million Saudis

In a groundbreaking move to support local innovation, Adobe has announced free access to its latest AI-powered tools for millions of users across Saudi Arabia.
Partnership Details and Value
Worth over $4 billion, this commitment allows more than 27 million residents aged 13 and above to use Firefly Standard models at no cost.
The offer includes Express Premium features for a full year, opening vast opportunities for creators in digital and artistic fields without additional expenses.
Localizing Tech and AI Models
The partnership involves developing a joint image generation model with Humain, the first of its kind built using Adobe Firefly Foundry and tailored for Saudi context.
This new model enables users to create high-quality images reflecting Saudi cultural identity through Arabic text commands, enhancing result accuracy and local relevance.
Supporting Entrepreneurship and Education
Extending beyond technology, the initiative supports startups and entrepreneurs via free tools and specialized training courses on the Adobe Digital Academy platform.
This follows the strategic cooperation announced in November 2025, aiming to transform AI technologies from theoretical experiments into practical solutions boosting the creative economy.
The initiative aims to empower local talent and integrate them into a global ecosystem relying on advanced digital creativity technologies suited for the Arab environment.
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